Targets should stretch you, not suffocate you

Ambitious goals are part of sales. Most high performers welcome pressure — but they also want a path to winning. When targets and commission plans feel disconnected from reality, motivation fades quickly.

It’s not a work ethic problem.
It’s a design problem.

Healthy sales environments build targets around achievable coverage and realistic market share. They aim for consistent performance — not short bursts followed by burnout.

Top salespeople stay where effort and reward feel aligned. They can clearly see how daily activity connects to long-term income and progression.

If you’re working harder each year but feeling further away from the finish line, it may not be you.

If you want to explore roles with smarter performance design, let’s schedule a time to talk.