Oversized territories are one of the fastest ways to kill performance.

Not because salespeople lack drive, but because effective customer coverage becomes impossible.

When geography is stretched:
– Visits feel rushed
– Relationships weaken
– Opportunities get missed
– Travel eats into the working week

The strongest sales environments design territories around realistic coverage and customer density.
They want depth, not distance — increasing time in front of customers and reducing time on the road.

If you’re constantly apologising for not seeing customers often enough, that’s not necessarily poor time management.
It could be a structural issue built into the role.

A well-designed patch allows you to plan properly, build influence, and actually grow accounts — instead of firefighting.

If you want to explore roles with smarter territory design, let’s schedule a time to talk.